Over years of motor sales
and service experience

Since 1975, our family has been obsessed with motors

We're kick-starting a revolution in the electric motor industry and pride ourselves on providing the experience you need to get the job done right.

Why eMotors Direct?

We do more than just sell electric motors and related items, we're obsessed with getting you the best product for the job as quickly as possible. We know that a broken motor can mean lost revenue, employee downtime, spoiled products, and late deliveries..

20+

of the top brands you trust and over 20,000 listed inventory items

45+

years of motor experience and exceptional customer service

30+

distribution centers across our Canada-wide shipping network

You need the right motor and you need it now.

Our Story

From local shop to Canada-wide distributor.

In 1975, Lowell Beaton purchased and expanded the services for a local electric motor repair shop. The business was already rewinding small tool armatures, but Lowell brought the company to new heights by turning it into a full-service repair shop, all while his two sons were watching and learning. The boys, Rob and Chris Beaton, witnessed their dad's hard work as they grew up and knew that they would someday be a part of their dad's business.

The avid outdoorsmen, Rob and Chris, spent their young years working on classic cars, fixing their dirt bikes and ATVs, and constantly searching for new tools and toys online. The ease at which they could find what they were looking for resulted in a business idea. Why not offer the same convenience to the electric motor industry? Combining their years of experience, their knowledgeable team, their network of manufacturers, and their business expertise, Rob and Chris got to work. eMotors Direct was born.

Faster.
Better.
Smarter.

Today, we're proud to serve customers across every postal code in Canada.

We know the struggles that maintenance managers, purchasers, electrical contractors, farmers, and the like experience every day – we've already been working alongside you for the last 45 years. We're starting a revolution in the electric motor industry and specialize in providing the experience you need to get the job done.

We know that motor problems aren't always easy to solve. We have the resources and the expertise to help you find the right solution for your application, saving you on downtime and lost earnings.

Our Leadership Team

We lead by a shared set of values: integrity, excellent execution, and trust. Meet the brains behind our operation.

Chris
Beaton

CEO and Co-Founder

Rob
Beaton

President and Co-Founder

Cory
Soetaert

Senior Business Development Manager

Andrey
Wischneski

Chief Technology Officer

Industries We Serve

With access to over 20 brands and 45+ years of experience, eMotors Direct serves a variety of industries. Because of this, our in-depth industry knowledge is unparalleled.

Whether you're looking for a replacement for a broken motor, replenishing your parts inventory, or finding a part for a customer, we'll help you solve your motor problem.

  • Food Manufacturing
  • Pharmaceuticals
  • Farming
  • Forestry
  • Mining, Quarrying, and Oil and Gas Extraction
  • Power Generation
  • Natural Gas Distribution
  • Water Supply
  • Construction
  • Pre-cast Concrete
  • Apparel Manufacturing
  • Electrical Contractors
  • HVAC
  • Paper Manufacturing
  • Recycling
  • Chemical Manufacturing
  • Plastics Manufacturing
  • Mineral Product Manufacturing
  • Primary Metal Manufacturing
  • Machinery Manufacturing
  • Transportation Equipment Manufacturing
  • Warehousing
  • OEMs
  • Aggregate

Areas We Serve

Your work is important to us. That's why we've created a network of shipping partners and warehouse distribution centers across Canada to get you the products you need as quickly as possible.